"Data mining, for better or worse, is having a major impact on numerous facets of American life. While many of the changes have been related to business, especially online business, education is also tapping into the power of data mining in a big way. Much like Netflix and Amazon use consumer data to recommend products and tailor customer experiences, colleges are using student data to help recruit students, offer them career advice, or even to help them excel in their courses. While the practice has its critics, many of whom believe it’s an invasion of privacy and creates a watered-down, prescriptive education system, there is no doubt that the applications and the impact of the data mining will grow in the coming decade. These are just a few of the ways that dating mining will transform higher ed in the coming years, whether students and teachers like it or not."